Marketing and Advertising

Here is a list of articles available about marketing and advertising.

Online Gossiping: How it Can Grow Your Business
MB, Volume 6, Issue 2
Jess Joss assesses the value of Facebook as a sales and marketing tool in todays increasingly competitive business world.
Isn't Social Media Just for Teenagers?
MB, Volume 5, Issue 4
Why Social Media Marketing Will Make a Difference to Your Company
Business Tools - When to Send a Press Release
MB, Volume 5, Issue 3
First in a series
Why Branding is for Pickles
MB, Volume 5, Issue 3
Candace Carter looks at the role branding plays in the purchase decision and questions whether re-branding your company and its website is really necessary.
Driving (quite literally) Your Marketing Strategy
May 2008, Volume 4, Issue 2
You can't miss them! They're beside you on the highway; they're parked in the shopping lot; they're visiting your child's school or they're waiting beside you at the red light. They're colourful, recognizable, eye-catching and effective. From car wraps to unique, antique trucks - driving a rolling billboard makes good marketing sense.
Check Out Eco-Marketing Claims
Feb/Mar 2008, Volume 4, Issue 1
New study finds misleading green claims in 99% of products surveyed
Get Your Message Noticed
Dec/Jan 2007, Volume 3, Issue 5
How to write a press release to get recognized and recorded. Don't let your announcement land in the blue file drawer in the corner.

The Subtle Art of Promotion
Summer 2007, Volume 3, Issue 3
Handing out freebies can be good for business.
Direct Marketing With Little Money
Feb/Mar 2007, Volume 3, Issue 1
Small budgets don't mean you can't market your products and services.
Is It Time For A Corporate Make-over?
Fall 2006, Volume 2, Issue 3
Dressing up your business with style and panache.
The Lesson - Act And Think Like Your Customer
Summer 2006, Volume 2, Issue 2

Advertising In A Changing Marketplace
Spring 2006, Volume 2, Issue 1
In this challenging commercial environment, how can companies maximize their advertising budgets? How is the role of marketing changing? How do you know what's working and what's not? MB recently invited four local business people from different industry sectors to a round table discussion to discuss these and other issues affecting advertising and marketing today. Here's what they had to say.
Myths and Madness - 7 Ways To Waste Your Advertising Dollars
Fall/Winter 2005, Volume 1, Issue 3
Caution: reading this article may cause indigestion, headaches and all-over-achy feeling for non-performing advertising agencies and marketing managers. For instant relief, remove the non-performers and take a healthy dose of common sense until you are no longer plagued
by the myths and madness that kill advertising campaigns.
The Seven Deadly Sins of Web Development
Summer 2005, Volume 1, Issue 2
Websites are wonderful things. They work 24/7 without complaint. They never have to be paid benefits. And they have the potential to reach billions of customers. So why are so many websites complete failures? Because the developers made the following false assumptions. We call them the seven deadly sins of web development.

Why You Can't Afford "Low-Cost" Advertising
Spring 2005, Volume 1, Issue 1
Here is a phrase we hear all the time: We want to do some advertising, but it has to be low-cost advertising because we don't have a big budget. Our response is always the same: Why do you categorize advertising as a "cost"? A cost is something that detracts from your bottom line and, as such, is something you strive to limit or keep low.

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