The Power of Women in Today’s Business Market
Times have changed and so has marketing and advertising methods.
Smart business owners understand that planning an advertising budget makes sense to their overall goals. However, referrals and word of mouth marketing is also a fabulous source of generating revenue.
Successful business owners add to their existing marketing plan by using relationship building with potential clients. They take an active role in getting known in their community through networking, volunteering and participating in making referrals themselves.
“Who do you know that …..?” is typically asked of a trusted friend or colleague before we use other means to find what we need. Endorsement becomes easy once we know and trust someone. Successful business people know there is more to networking than showing up and gathering cards.
Gone are the days when we will accept spending our marketing dollars meeting people who shake our hand, tells us how fabulous they are, asks for our card and moves on.
Power of Women Exchange is a pioneer in developing relationships by offering something different. This group offers more then just networking. The energy and sense of belonging you feel at chapter meetings is palpable. You immediately get a renewed sense of belief that this works! May 2008 will mark the third anniversary of POWE as an association for women entrepreneurs, executives and business professionals.
POWE is built on a vision that uses membership first and refers each other to our own circle of influence. This concept is enhanced through our facilitated networking circles during meetings. Personal and business support is found here with the byproduct being that true friendships are formed. Members refer each other because they want to, not because it is a mandatory requirement.
“In celebration of International Women’s Day, the 6th Annual Power of Women Conference will take place on March 8th.”
This year will mark the 6th Annual Power of Women Conference, in celebration of International Women’s Day, which will take place on March 8, in Whitby at the Tosca Banquet & Conference Centre. This conference was created for you to explore
new business techniques, learn from amazing speakers, choose workshops to enhance your personal or business life, win great prizes and participate in raffles that 100% of the proceeds go to the POWE FUND. Support business by shopping hand chosen vendors, learn about our esteemed sponsors who believe that the POWE Conference is the place for them to create relationships, enjoy wonderful food, a goody bag with free samples and offers, network and have fun – all in a day developed just for you! Cost of the conference is $150.
The conference welcomes both women and men but is limited to 300! Tickets are more then 70% sold. For more information about becoming a sponsor or purchasing single or group tickets contact Tina Dezsi at 905.429.4040 or tina@powe.ca. Mention you read it in MB Magazine and get the Early Bird price of $125 including tax.
To find out more about a chapter meeting in your area please check out the website at www.powe.ca.
2600 John Street, Unit 207, Markham, ON L3R 3W3 T: 905.475.5222 F: 905.475.6369
